The Disney corporation is a global multimedia conglomerate. This means it is worldwide and is a huge parent or holiday company formed by lists of smaller companies divisions, also known as subsidiaries. Disney is also vertically and horizontally integrated company Disney can produce their own TV shows, films or other media products, distribute them using their own distnbution companies and exhibit the produce via their own cinemas and radio and TV channels. for example Toy Story is a animated Walt Disney film that had characters that can talk and have adventures this will appeal to younger children , this film become so popular they made Toy Story 2 and 3. As a horizontally integrated company Disney also own serial companies with in a single media sector . for example walt disney animation , pixar and disney toons animation this allows them to cater for different audiences and there for allows them to make more money.
Disney are also a cross media organisation which means they work horizontally, and vertically across several media sectors, such as film,TV, radio, publisihing, music and interactive media as well as live entertainment. for example Pirates of the caribbean was made and produced by Walt Disney pictures. once the film come out Buena vita distributed it international all of the world they also exhibited it in a DVD. The structure of Disney as a multimedia global conglomerate allows it to exploit synergy. this means selling lots of things through concept for example Monster Inc was made into a film that appeals to children so they can make lots of different Accessories for example they made toys and books which was colourful and they made games.
However, Disney aren't the only multimedia global conglomerate within the creative media sector. There are currently 6 others are Walt disney, Sony Corporation, News Corporation, Viacom/General Electric, CBS Corporation, Comcast NBC Universal and AOL Time Warner and between them they control 90% of the world's media product. tagline
Disney are also a cross media organisation which means they work horizontally, and vertically across several media sectors, such as film,TV, radio, publisihing, music and interactive media as well as live entertainment. for example Pirates of the caribbean was made and produced by Walt Disney pictures. once the film come out Buena vita distributed it international all of the world they also exhibited it in a DVD. The structure of Disney as a multimedia global conglomerate allows it to exploit synergy. this means selling lots of things through concept for example Monster Inc was made into a film that appeals to children so they can make lots of different Accessories for example they made toys and books which was colourful and they made games.
However, Disney aren't the only multimedia global conglomerate within the creative media sector. There are currently 6 others are Walt disney, Sony Corporation, News Corporation, Viacom/General Electric, CBS Corporation, Comcast NBC Universal and AOL Time Warner and between them they control 90% of the world's media product. tagline